One Campaign
EXPLAINER May 2021
Brand
ProjectEXPLAINER May 2021
Date
Jan 2025
Description
One Campaign's 'EXPLAINER May 2021' is a corporate motion graphics project developed by AdSmart from Sky. The piece examines current shifts in television and digital viewing habits, focusing on the evolution of audience engagement across multiple platforms. Utilizing a clean and glossy aesthetic, the animation centers on a series of white screens—ranging from televisions to tablets—set against a minimalist gradient background. The visual approach prioritizes a neutral, professional presentation to chart the changing landscape of modern media consumption.
Style
Horizontal, Commercial, Clean, Glossy
Techniques
Animation, Motion Graphics
Industries
Streaming Platforms
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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