One Campaign: Explainer
Brand
Date
Jan 2025
Description
One Campaign delivers an exploration of evolving media habits through this explainer video, produced by the creative team at AdSmart from Sky. The piece illustrates the shift toward multi-platform consumption, visualising how audiences engage with broadcast, entertainment, and news content across a variety of devices simultaneously. The execution relies on a clean, minimalist 3D render and CGI aesthetic set within a bright, seamless studio environment. By integrating motion graphics to display varied clips against a central television display, the work highlights modern viewership patterns in a polished, accessible format.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI, Motion Graphics
Industries
Color
Pure White
Charcoal
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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