One Campaign EXPLAINER May 2021 2025

About

This explainer video, created for One Campaign by AdSmart from Sky as part of the Explainer May 2021 project, explores shifting television and digital viewing habits. The animation features a series of clean white screens, including televisions, laptops, and tablets, displaying various video content against a minimalist white gradient background. The clean lighting and polished corporate aesthetic highlight the changing landscape of modern media consumption.