On: Zone Dreamers
Brand
Date
Apr 2025
Description
On presents Zone Dreamers, a campaign spot featuring Zendaya that highlights the brand’s athletic apparel line. Directed by Academy Films, the film leans into a cinematic narrative aesthetic to showcase the collection within a blue and white locker room environment. The project captures a series of dynamic scene changes, moving from a direct-to-camera monologue into a tense countdown sequence. Utilizing live-action technique, the film emphasizes futuristic styling and a high-contrast visual tone.
Style
Horizontal, Cinematic
Industries
Color
Pure White
Navy
Background
Garage
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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