On: Soft Wins with Elmo
Brand
Date
Feb 2025
Description
On explores the intersection of comfort and performance in 'Soft Wins with Elmo,' a commercial campaign featuring the iconic puppet alongside a group of runners. The narrative leans into candid, conversational exchanges between Elmo and weary athletes, set against an urban backdrop. Produced by Love Song with creative direction from Flower Shop, the project uses live-action techniques and natural light to capture the movement and tactile quality of the sportswear. The brief narrative highlights the brand's presence within the activewear space through this interplay of character-driven dialogue and street-level settings.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Scarlet
Lemon
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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