On Running
Run For Each Other: 30s
Brand
ProjectRun For Each Other: 30s
Date
Nov 2022
Description
On Running presents Run For Each Other, a 30-second commercial exploring the synergy of endurance and collective movement. The campaign features a progression of runners across varying environments, shifting from the natural light of misty mountain roads to the high-contrast aesthetic of illuminated night tracks. Employing cinematic live-action technique, the film captures the rhythmic nature of motion through slow motion sequences and aerial cinematography. Sound design, composed by Barking Owl, provides the atmospheric backdrop for this study of outdoor fitness.
Style
Horizontal, Cinematic
Techniques
Slow motion
Industries
Sportswear
Color
Navy
Light Grey
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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