On
Novoloop BTS
Brand
ProjectNovoloop BTS
Date
May 2026
Description
This behind-the-scenes animation for On captures the technical development of the Novoloop footwear line. The piece illustrates the transition from structural wireframes to a fully textured product through precise 3D render / CGI techniques. Produced by 9iFX Studios, the commercial project utilizes advanced VFX / visual effects to detail the digital construction of the athletic sneaker. Set against a minimalist gradient backdrop, the animation emphasizes the structural design process.
Style
Horizontal, Commercial, Minimalist, Futuristic
Techniques
Animation, 3D render / CGI, VFX / visual effects
Industries
Sportswear
Color
Pure White
Charcoal
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
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