On: Novoloop BTS
Brand
Date
May 2026
Description
On presents this behind-the-scenes look at the technical development of their footwear, titled Novoloop BTS. The piece details the transition from structural wireframe to a fully textured athletic sneaker, providing a look at the digital modeling process. Developed with post-production and VFX expertise from 9iFX Studios, the project employs 3D rendering and CGI to visualize the sneaker against a minimalist, cloudy sky backdrop. This commercial animation highlights the intricate layering and construction techniques involved in footwear design.
Style
Horizontal, Commercial, Minimalist, Futuristic
Techniques
Animation, 3D render / CGI, VFX / visual effects
Industries
Color
Pure White
Charcoal
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
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