On: Jameela Elfaki, "Cloudspark"
Brand
Date
Sep 2024
Description
On releases a brand film for 'Cloudspark,' a project documenting the design and performance testing of their latest running footwear. Directed by Jameela Elfaki, the piece bridges the technical development phase with its real-world application, showcasing the balance between engineering precision and athletic motion. The film transitions from close-up product highlights and design sketches to group running sequences. It leans into a cinematic visual language, utilizing natural light and clean composition to focus on the textures and collaborative process behind the shoe's construction.
Style
Horizontal, Cinematic, Clean
Industries
Color
Charcoal
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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