On: Dream On
Brand
Date
Jun 2024
Description
The Dream On campaign for On captures the rhythm of endurance, following a runner through shifting urban landscapes and quiet natural terrain. The film transitions from the high-contrast intensity of city streets at night to the soft, expansive light of a sunrise by the water. Produced by Someplace Nice, the project utilizes a cinematic live-action technique to ground the athletic narrative in sensory detail. With post-production and visual effects provided by Elemental Post and sound design by Circonflex, the work maintains a moody atmosphere that focuses on movement and focus.
Style
Horizontal, Cinematic, Moody
Industries
Color
Burnt Orange
Jet Black
Background
Street
Context
Brand Film / Corporate Video
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