On: Cloud 6
Brand
Date
Apr 2025
Description
On presents Cloud 6, a commercial campaign spotlighting their latest footwear and apparel through a series of cinematic vignettes. Set within domestic and indoor environments, the project leans into a desaturated, warm color palette that emphasizes the textures of both the environment and the products. Produced by SOME SUCH, the film utilizes live-action technique to capture individuals in quiet, everyday moments. The atmospheric rhythm of the piece is underscored by sound design and post-production provided by Rascal, with additional contributions from The Assembly Rooms.
Style
Horizontal, Commercial, Desaturated, Warm
Industries
Context
TVC / TV Commercial
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