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On: Beyond The Finish Line

Brand
On
Date

Sep 2024

Description

On captures the narrative of athletic ambition in the brand video 'Beyond The Finish Line,' created by The Rec League. The production traces the progression of runners from early development to elite competition, balancing personal drive with professional performance. The film traverses diverse environments, from expansive, misty forests to the raw, concrete texture of urban tracks and nighttime city streets. The project employs a cinematic approach, integrating live-action technique with archival footage to ground the athletes' experiences in a visceral, tactile reality. With a visual identity defined by analogue film textures and strategic slow motion, the edit shifts in tone to mirror the intensity of the sport. Athletes including Kieran Lumb and Ben Flanagan are featured, highlighting their engagement with both wilderness trails and structured competitive circuits.

Style

Horizontal, Action, Cinematic

Techniques

Analogue / film, Slow motion

Industries
Sportswear
Context

Brand Film / Corporate Video

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