Brand
ProjectDenim Fits Campaign

Old Navy Denim Fits Campaign 2025
Associated creatives
Tags
Description
Model River Viiperi poses against rich royal blue draped curtains in a studio portrait for the Old Navy Denim Fits campaign. He wears classic mid-wash straight-leg denim jeans, a matching long-sleeve blue chambray button-down shirt, and polished black dress shoes. Standing atop a low circular blue platform, he rests his right foot on a yellow oval graphic sign bearing the text 'So Me!'. The lighting is clean and evenly diffused across the saturated blue monochrome setting, creating a playful, tailored commercial look.
Style
Vertical, Commercial, playful, Saturated, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Denim (50%)
Sky Blue (40%)
Jet Black (10%)
Background
Fabric Texture
Context
Advertising Campaign




