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Model River Viiperi poses in a blue button-down shirt and denim jeans against a vibrant blue draped backdrop for Old Navy.

Old Navy Denim Fits Campaign 2025

Associated creatives

Tags

Description

Model River Viiperi poses against rich royal blue draped curtains in a studio portrait for the Old Navy Denim Fits campaign. He wears classic mid-wash straight-leg denim jeans, a matching long-sleeve blue chambray button-down shirt, and polished black dress shoes. Standing atop a low circular blue platform, he rests his right foot on a yellow oval graphic sign bearing the text 'So Me!'. The lighting is clean and evenly diffused across the saturated blue monochrome setting, creating a playful, tailored commercial look.

Style

Vertical, Commercial, playful, Saturated, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (50%)
Sky Blue (40%)
Jet Black (10%)

Background

Fabric Texture

Context

Advertising Campaign