Oberlo

Oct 2020

Oberlo’s brand identity project establishes a visual language for the digital platform, blending bold typography with a series of expressive illustrations. Developed by DesignStudio, the project incorporates illustrative contributions from Appear Offline and Guy Field to create a modular aesthetic that spans mobile application mockups, billboard installations, and social media content. The system leans into a vibrant color palette and a mix of graphic techniques, including clean vector work, minimalist line art, and playful typography. The execution highlights the platform’s connection to e-commerce through stylized visual storytelling, utilizing 3D rendering and motion graphics to maintain a consistent brand presence across digital and physical touchpoints.

Horizontal, Commercial

Apps & Digital Platforms

Solid Colour