Logo
  • Home
  • ·Media
  • ·Oberlo Brand Identity Billboard Typography and Illustration
BrandOberlo
ProjectBrand Identity
Colorful billboard featuring bold typography and playful character illustrations for Oberlo brand identity

Oberlo Brand Identity 2020

Associated creatives

DesignStudio
DesignStudioGraphic Design
Appear Offline
Appear OfflineIllustration
Guy Field
Guy FieldIllustration

Tags

oberlo billboard typographyoberlo billboardbillboard typographydiy ceo typographydiy ceobrand identity campaign

Description

This image presents a large outdoor billboard installation displaying the Brand Identity project for Oberlo, created in collaboration with DesignStudio, Appear Offline, and Guy Field. The colorful poster display features distinct vertical panels in white, red, light blue, and beige, each prominently displaying bold typography reading 'DIY CEO'. Quirky, whimsical black-and-white character illustrations and graphic elements are layered across the panels, including a character in a suit, a cursor wreathed in flames, bubbly script lettering, and a figure relaxing in a bathtub. The OBERLO brand logo appears at the base of each coloured section alongside concise tagline text. The installation is mounted against a textured urban wall above a grey concrete sidewalk.

Style

Horizontal, Commercial, Graphic, Retro

Techniques

Typography, Spray paint / graffiti

Industries

Apps & Digital Platforms

Color

Royal Blue (30%)
Scarlet (30%)
Sky Blue (30%)

Background

Street

Context

Out of Home (OOH)