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A man standing in a spotlight wearing a dark jacket and trousers outdoors at dusk with a large tree in the background
Figure in an oversized white hooded jacket and matching white pants walking along a forest path covered in fallen autumn leaves.
A young man wearing a dark blazer over a light shirt stands outdoors in a rural field during sunset.
Man in dark coat and trousers running across grassy ground in low key lighting for OAMC X SALOMON project
Monochrome fashion portrait of a young man wearing a white coat and trousers posing outdoors against a tree trunk in a woodland setting.
Close-up of a person wearing white clothing and dark sneakers standing on a rocky ground against a dark background
Man wearing a dark jacket with sneakers draped around his neck over a striped blue shirt for OAMC x Salomon
A dark sneaker resting on a bleached branch structure set against a dark, moody background for the OAMC x Salomon collaboration.
Black sneaker resting on a moss-covered tree trunk in a lush forest setting.
Pair of black OAMC x Salomon sneakers hanging by laces from a weathered wooden post outdoors.
A man standing in a spotlight wearing a dark jacket and trousers outdoors at dusk with a large tree in the background
Figure in an oversized white hooded jacket and matching white pants walking along a forest path covered in fallen autumn leaves.
A young man wearing a dark blazer over a light shirt stands outdoors in a rural field during sunset.

OAMC OAMC X SALOMON 2026

About

The OAMC x Salomon collaboration emerges as a study in contradictions, balancing the rugged performance of technical footwear with the refined, structured silhouettes of modern luxury fashion. Under the creative direction of Lucie and Luke Meier, the campaign channels a sense of deliberate stillness within raw, untamed environments. Photographer Michael Hauptman masterfully captures this tension, utilizing cinematic lighting and low-key chiaroscuro techniques to heighten the interplay between the collection’s crisp, avant-garde tailoring and the organic textures of the forest and volcanic landscapes. The imagery moves fluidly between editorial portraiture and commercial product study, where footwear is treated with the same reverence as the human form. Whether captured in the high-contrast drama of a twilight field or the minimalist serenity of a woodland setting, the project leans into a narrative of purposeful contrast. Stylistically, the work relies on a combination of natural light and high-speed freeze techniques to emphasize both the stillness of the subject and the intricate technical design of the Salomon sneakers. Through the thoughtful grooming provided by hair stylist Dushan Petrovich, the models embody a stoic, contemplative presence that anchors the collaboration. Ultimately, this series defines a new space for technical performance gear, positioning it firmly within a high-fashion, conceptual, and minimalist framework that values texture, silhouette, and atmospheric storytelling above all else.

Brand

OAMC

Credits

Michael Hauptman
Photographer
Lucie and Luke Meier
Creative Director
Dushan Petrovich
Hair Stylist

Styles

EditorialVertical

Techniques

Natural light
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