OAMC: OAMC S/S 25 Men's Lookbook

Jun 2024

The OAMC Spring/Summer 2025 menswear lookbook presents a focused exploration of layering and textural contrast. Photographed by Ian Kenneth Bird, the collection balances structural tailoring with relaxed silhouettes, set against a mix of industrial concrete-style surfaces and minimalist studio backdrops. The imagery highlights intricate fabric details, from quilted outerwear and pinstriped wool to graphic knitwear, brought to life through soft, diffused lighting and a tactile, editorial aesthetic. Featuring models Anden Scudder, Kirill Romanenko, and Tass Sarr, the campaign leans into a neutral color palette punctuated by vibrant primary hues and geometric layering. The minimalist composition emphasizes the interplay between technical elements and classic sportswear, with casting direction by Troy Fearn ensuring a cohesive visual narrative throughout the seasonal showcase.

Editorial, Vertical, Clean, Minimalist

Soft Light

Lookbook