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OAMC

OAMC S/S 25 Men's Lookbook
Brand
Date

Jun 2024

Description

The OAMC Spring/Summer 2025 menswear lookbook presents a detailed exploration of layered tailoring and varied fabric textures. Photographed by Ian Kenneth Bird, the series channels a minimalist editorial aesthetic, utilizing soft, directional lighting to emphasize the structural nuances of oversized outerwear, graphic-print knits, and precision-cut trousers. Throughout the collection, the imagery balances clean, neutral studio backgrounds with occasional industrial textures, such as mottled concrete and parquet flooring. The styling incorporates technical detailing, ranging from vibrant knit neckties and multi-layered collared shirts to quilted, voluminous silhouettes. Casting, directed by Troy Fearn, features models Anden Scudder, Kirill Romanenko, and Tass Sarr, whose presence reinforces the project’s focus on clean, tactile fashion photography.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Context

Lookbook

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