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CocaCola: Christmas Always Finds Its Way

Date

Dec 2022

Description

Coca-Cola presents 'Christmas Always Finds Its Way,' a cinematic holiday commercial capturing a series of festive vignettes centered on human connection. The film navigates between cozy, light-filled domestic interiors and atmospheric nocturnal cityscapes, utilizing expressive character framing to emphasize intimate seasonal moments. Produced by PRETTYBIRD US with creative input from agencies OpenX and Townhouse, the project employs warm lighting and low-key shadows to define its aesthetic. Technical execution is supported by post-production and VFX from Trafik, NASH, Ingenuity, and Significant Others, with final edit by Final Cut London and sound design by Machine. Unit+Sofa and The Lift provided production service support for this live-action campaign.

Style

Horizontal, Cinematic, Warm

Industries
Event

Christmas

Context

TVC / TV Commercial

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