Nud
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2022
Description
Maniac Studio delivers a comprehensive brand identity for Nud, spanning stationery, signage, and environmental applications. The visual system centres on a restrained monochrome palette, defined by minimalist typography, clean negative space, and whimsical, continuous line-art illustrations. Executing across varied textures—from textured concrete and white brick to paper stock—the design work prioritises a cohesive, understated aesthetic. The project leans into natural light to establish depth and contrast, utilising sharp shadow play to frame the brand's graphic elements in outdoor settings.
Style
Commercial, Clean, Horizontal, Minimalist
Techniques
Natural light
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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