Nud: Brand Identity
Brand
Date
Apr 2022
Description
Maniac Studio developed the comprehensive brand identity for Nud, spanning a cohesive suite of stationery and signage. The project leans into a minimalist aesthetic, pairing clean serif typography with whimsical, continuous-line illustrations of figures in relaxed poses. Executed with a restrained monochromatic palette, the identity application includes business cards, posters, and exterior signage. The design work frequently integrates natural light and organic shadow play to highlight its negative space and refined paper textures.
Style
Commercial, Clean, Horizontal, Minimalist
Techniques
Natural light
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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