Ford: Maverick Maker
Brand
Date
Nov 2025
Description
Ford explores the versatility of the Maverick in this cinematic campaign, titled Maverick Maker. The narrative tracks a subject through varying landscapes, transitioning from urban record store streets to deep woodland tracks and dark tunnels. Produced by Immigrant and Oriental Films with creative input from Wieden+Kennedy São Paulo, the film leans into a moody aesthetic. The execution utilizes dramatic lighting and warm color grading to emphasize the vehicle's presence across diverse environments. Post-production was handled by Mosh Post, with a soundscape designed by Antfood that complements the live-action footage.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Color
Navy
Beige
Context
TVC / TV Commercial
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