Uber
Tropa do Atrasa Nunca
Brand
ProjectTropa do Atrasa Nunca
Date
Jan 2025
Description
The Tropa do Atrasa Nunca campaign for Uber, developed by Wieden+Kennedy Sao Paulo, documents the pace of daily urban transit. Through a cinematic, live-action lens, the project highlights the rhythms of city commuting, ranging from motorcycle navigation to public transport congestion. The production leans into a grainy aesthetic to emphasize the texture of the metropolitan environment. By observing the daily hustle of commuters, the work documents modern transit through realistic cityscapes and natural lighting.
Style
Horizontal, Cinematic, Grainy
Industries
Vehicle Rental & Rideshare
Color
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.