Uber: Tropa do Atrasa Nunca
Brand
Date
Jan 2025
Description
Uber explores the relentless rhythm of urban movement in 'Tropa do Atrasa Nunca,' a cinematic campaign capturing the daily commute within a bustling metropolis. The production highlights the intersection of varied transit modes, featuring motorcycle navigation and public transport amid dense cityscapes. Developed by Wieden+Kennedy Sao Paulo, the project utilizes a grainy, live-action technique to ground its observational approach. The work focuses on the themes of modern transit and the movement inherent in daily urban life.
Style
Horizontal, Cinematic, Grainy
Industries
Color
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.