Nike: Our History Is a Black Slate
Brand
Date
Jan 2025
Description
Nike’s Our History Is a Black Slate campaign, developed by Wieden+Kennedy Sao Paulo, leans into monochromatic storytelling to document the intersection of soccer and culture. The film utilizes a cinematic, low-key chiaroscuro aesthetic, prioritizing high-contrast lighting to define the subjects and their apparel through detailed, textured portraiture. Moving through a series of close-up sequences, the production employs a matte visual finish and deliberate pacing. The execution focuses on live-action technique to anchor the narrative, allowing the composition and sequential text elements to drive the visual rhythm of the piece.
Style
Horizontal, Cinematic, Monochrome, Matte
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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