Nike
Our History Is a Black Slate
Brand
ProjectOur History Is a Black Slate
Date
Jan 2025
Description
Nike presents 'Our History Is a Black Slate,' a monochromatic film campaign developed by the creative team at Wieden+Kennedy Sao Paulo. The project leans into a cinematic visual language, utilising high-contrast portraiture and dramatic low-key lighting to capture athletes in movement. Focusing on the intersection of sport and narrative, the piece makes use of chiaroscuro effects and a stark, matte aesthetic. The composition prioritises tight framing and detailed apparel textures, interspersed with sequential text elements that ground the live-action sequence.
Style
Horizontal, Cinematic, Monochrome, Matte
Techniques
Low-key / chiaroscuro
Industries
Soccer
Color
Jet Black
Pure White
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.