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BrandNow Now
ProjectBrand Identity
Type specimen poster for Now Now brand identity featuring Ginestra Black uppercase letters and Saans text samples in pink on deep red.

Now Now Brand Identity 2025

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Alex Ostroff
Alex OstroffCreative Direction
Guillaume LavalléeGenaro Garmilla
Guillaume LavalléeGenaro GarmillaArt Direction and Design
Guillaume Lavallée
Guillaume LavalléeType Design
Oli Sabin
Oli Sabin3D
Hunter Kelley
Hunter KelleyPhotography

Tags

type specimen postertype specimenpostertypographybrand identityalphabet specimenletterforms

Description

This typographic specimen poster showcases the custom typography system developed by Saint-Urbain, Alex Ostroff, Genaro Garmilla, Guillaume Lavallée, Oli Sabin, and Hunter Kelley for the Now Now brand identity. The layout is set against a deep plum background with large light pink headings reading Fonts and displaying the alphabet from uppercase A to Z alongside numbers zero through nine. Below a horizontal divider, technical notes specify the title typeface as Ginestra Black with kerning minus ten. Additional text blocks display the Saans Medium and Regular typefaces featuring standard placeholder latin text. The overall aesthetic is clean, graphic, and precisely aligned with modern corporate brand identity standards.

Style

Artistic, Vertical, Clean, Graphic

Techniques

Typography, Vector

Color

Blush (50%)
Plum (50%)

Background

Solid Colour

Context

Advertising Campaign, Website / Web