Noel Leeming: NOELedge - Christmas
Brand
Date
Dec 2024
Description
Noel Leeming channels festive nostalgia in this Christmas commercial, which centres on a narrative interaction between a customer and a retail employee. The spot utilizes a classic narrative trope, featuring a character styled as Ebenezer Scrooge navigating a service counter dialogue within a brightly lit retail environment. Produced by Fish n Clips and developed by TBWA New Zealand, the project integrates holiday set dressing with the store's typical inventory of consumer electronics. The film employs a clean, live-action technique to ground the character-driven scene within the familiar big box retail setting.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Crimson
Background
Retail Store
Context
TVC / TV Commercial
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