Noel Leeming
NOELedge - Christmas
Brand
ProjectNOELedge - Christmas
Date
Dec 2024
Description
Noel Leeming positions its Christmas campaign, NOELedge, within the festive retail landscape through a narrative-driven commercial. Developed by agency TBWA New Zealand with production by Fish n Clips, the spot captures an interaction between an elderly man cast as Ebenezer Scrooge and a store associate, set against the backdrop of a brightly lit big-box electronics environment. The live-action technique leans into traditional holiday storytelling, featuring classic interior signage and seasonal decor. The production incorporates sound design by Liquid Studios to support the store-floor dialogue, while media planning was handled by OMD.
Style
Horizontal, Commercial, Clean
Industries
Big Box Retail
Color
Jet Black
Crimson
Background
Retail Store
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.