Noel Leeming NOELedge - Brand Film 2024

About

Noel Leeming positions its NOELedge service through a brand film that highlights the human element behind tech-focused retail. The narrative centres on an interaction between a customer and a store assistant, shifting from a technical consultation to a lighthearted, humorous exchange within the retail environment. Developed in collaboration with TBWA New Zealand, the commercial utilises a clean, live-action technique to ground the service offering in a familiar store setting. Sound and music production were provided by Liquid Studios, with production support from Fish n Clips and FanClub.