Noel Leeming: NOELedge - Brand Film
Brand
Date
Dec 2024
Description
Noel Leeming positions its NOELedge service through a brand film that highlights the human element behind tech-focused retail. The narrative centres on an interaction between a customer and a store assistant, shifting from a technical consultation to a lighthearted, humorous exchange within the retail environment. Developed in collaboration with TBWA New Zealand, the commercial utilises a clean, live-action technique to ground the service offering in a familiar store setting. Sound and music production were provided by Liquid Studios, with production support from Fish n Clips and FanClub.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Medium Grey
Jet Black
Background
Retail Store
Context
Brand Film / Corporate Video
Associated creatives
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