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Noel Leeming: NOELedge - Brand Film

Date

Dec 2024

Description

Noel Leeming positions its NOELedge service through a brand film that highlights the human element behind tech-focused retail. The narrative centres on an interaction between a customer and a store assistant, shifting from a technical consultation to a lighthearted, humorous exchange within the retail environment. Developed in collaboration with TBWA New Zealand, the commercial utilises a clean, live-action technique to ground the service offering in a familiar store setting. Sound and music production were provided by Liquid Studios, with production support from Fish n Clips and FanClub.

Style

Humorous, Horizontal, Commercial, Clean

Industries
Color
Medium Grey
Jet Black
Background

Retail Store

Context

Brand Film / Corporate Video

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