Nike
Nike Vomero
Brand
ProjectNike Vomero
Date
May 2025
Description
Nike spotlights the Vomero running shoe through an action-oriented campaign that emphasizes endurance and technical performance. The series, captured by photographer Theo McInnes, positions the footwear within rugged, arid landscapes, utilizing high-speed freeze techniques to capture the athlete in motion. Across both commercial and editorial frames, the creative direction leans into the interplay between hard light and natural light environments. The imagery captures the gear in a stark, outdoor setting, highlighting the shoe's design details against an expansive, mountainous backdrop.
Style
Warm
Techniques
Natural light
Industries
Sportswear
Color
Jet Black
Pure White
Lime
Background
Road
Context
Advertising Campaign
Associated creatives
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