Nike spotlights the performance-focused design of the Vomero sneaker in this commercial campaign. Photographer Theo McInnes captures the runner in an arid, mountainous landscape, leaning into a rugged outdoor aesthetic that emphasises endurance through high-speed freeze imagery and natural light.
The project captures the technical sportswear gear in both action-oriented and quiet, reflective moments. By utilising hard light and sharp perspectives, the series highlights the neon green outsole and functional construction of the footwear against a stark, volcanic horizon.
