Nike Nike Vomero 2025

Description

An action-focused commercial photograph for the Nike Vomero campaign, captured by photographer Theo McInnes. Shot from an extreme low-angle perspective directly behind a male runner, the frame highlights a Nike running sneaker mid-stride with its bright lime-green outsole and white upper foregrounded in sharp focus. The athlete is seen from behind wearing athletic gear including compression arm sleeves, a running vest, and technical shorts as he navigates a paved road through a volcanic, mountainous landscape under direct sunlight and clear blue skies.

Style

Horizontal, Commercial, Action

Techniques

High-speed / freeze, Hard Light

Industries

Footwear

Color

Background

Road

Context

Advertising Campaign