Nike Nike Vomero 2025

Description

An editorial photograph from the Nike Vomero project, shot by photographer Theo McInnes. A runner is seated in the middle of a winding asphalt road, wearing a white tank top, shorts, compression sleeves, cap, and running shoes with neon green soles. A white water bottle bearing the Nike logo rests on the ground beside the subject. The road curves through a rugged, arid landscape under a clear blue sky, with rolling hills and mountains in the background. The natural lighting highlights the sweat on the athlete, emphasizing endurance in an outdoor environment.

Style

Editorial, Horizontal, Warm

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign