Nike

Apr 2025

The Nike SU25 CHBL campaign presents a high-energy collection of athletic portraiture and product photography. Centered on the brand's basketball heritage, the project utilizes a striking red-dominant palette to anchor its visual identity, blending bold, saturated studio aesthetics with technical, clean product shots. Photographed by Alex Cascallana, the campaign captures the intensity of the sport through a mix of action-oriented freeze frames and minimalist, moody silhouettes. The imagery emphasizes the sculptural quality of the footwear and apparel, utilizing high-contrast lighting techniques to highlight material textures and athletic form across both editorial and commercial assets.

Commercial, Clean, Vertical

Basketball

Coloured Seamless

Advertising Campaign