Nike

Apr 2025

The Nike SU25 CHBL campaign presents a cohesive visual identity for the brand’s basketball apparel and footwear, anchored by a vibrant, saturated red color palette. Captured by photographer Alex Cascallana, the series blends commercial product photography with dynamic athletic portraiture to highlight the structural design of the collection. The project leans into bold, high-contrast aesthetics, utilizing both high-key studio lighting for clean, action-oriented shots and moody, low-key chiaroscuro techniques to emphasize material textures. By integrating graphic typography and a focus on movement, the visuals position the sportswear as a statement of high-performance utility.

Commercial, Clean, Vertical

Basketball

Coloured Seamless

Advertising Campaign