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Nike: NIKE SU25 CHBL

Brand
Nike
Date

Apr 2025

Description

The Nike SU25 CHBL campaign presents a high-energy look at basketball culture through a series of dynamic studio portraits and product studies. Shot by photographer Alex Cascallana, the collection utilizes a consistent, vibrant red backdrop that serves as a bold graphic element across both the athlete portraits and footwear close-ups. Techniques such as high-key lighting emphasize the clean lines of the sportswear, while low-key and chiaroscuro styles introduce moody, high-contrast dimensions to the athletic silhouettes. The imagery highlights the functional details of the collection, from performance textures to graphic typography, capturing the collection’s presence through a mix of action-oriented movement and deliberate, macro-focused product photography.

Style

Commercial, Clean, Vertical

Industries
Basketball
Color
Jet Black
Pure White
Background

Coloured Seamless

Context

Advertising Campaign

Associated creatives

Alex Cascallana
Alex CascallanaPhotographer
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