Logo
  • Home
  • ·Media
  • ·Nike SU25 CHBL basketball campaign photography by Alex Cascallana
Brand
Nike
ProjectNIKE SU25 CHBL
Three models wearing Nike athletic apparel and holding a basketball against a red background with Chinese text and the Nike swoosh logo.

Nike NIKE SU25 CHBL 2025

Associated creatives

Alex Cascallana
Alex CascallanaPhotographer

Tags

three models posingthree modelsnike athletic apparelnike sportswearbasketballbasketball playermale model in white hoodiefemale model in white t shirt

Description

This commercial campaign image for the Nike SU25 CHBL project, photographed by Alex Cascallana, features three models posing against a striking red backdrop. On the left, a tall male model wearing a white sleeveless hoodie and dark shorts holds a basketball. In the center, a model stands turned away, wearing a brown t-shirt. On the right, a female model stands in a white t-shirt and dark athletic shorts. Bold white Chinese typography and the iconic Nike swoosh logo are integrated into the composition alongside the text 2024-25. The lighting is bright and studio-focused, accentuating the clean lines of the sportswear and the saturated red environment.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

High-key

Industries

Sportswear

Color

Jet Black (30%)
Pure White (30%)
Caramel (20%)

Background

Coloured Seamless

Context

Advertising Campaign