Logo
  • Home
  • ·Media
  • ·Nike SU25 CHBL basketball campaign photography by Alex Cascallana
Brand
Nike
ProjectNIKE SU25 CHBL
Close-up of a basketball player holding a basketball against a striking red background for Nike SU25 CHBL campaign.

Nike NIKE SU25 CHBL 2025

Associated creatives

Alex Cascallana
Alex CascallanaPhotographer

Tags

basketball player holding basketballbasketball playerholding basketballbasketballathletic shortssports apparel

Description

This commercial sports photography for the Nike SU25 CHBL project, photographed by Alex Cascallana, captures a dramatic close-up of an athlete holding a basketball. The subject is framed tightly against a vibrant red backdrop, utilizing bold high-contrast lighting that casts the figure in deep shadow. The composition emphasizes athletic apparel and textured sports gear with a striking visual intensity. The moody aesthetic reinforces the high-performance tone of the campaign.

Style

Vertical, Commercial, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Basketball

Color

Jet Black (50%)
Crimson (50%)

Background

Solid Colour

Context

Advertising Campaign