Nike

Jan 2025

The Nike Stride and Swift campaign is a sportswear editorial focusing on high-performance athletics and technical apparel. Photographed by Olivia Malone, the series captures subjects in motion and in intense portraiture, utilising high-contrast low-key / chiaroscuro lighting to highlight physical exertion, skin texture, and garment detail. The project features model Gun Lee alongside a creative team including fashion stylist Marcus Cuffie, who underscores the technical nature of the attire. The production relies on clean studio compositions that integrate macro detail with dynamic long exposure and high-speed freeze techniques to translate movement within a commercial framework. Supporting the aesthetic are hair stylist Rachel Lee, makeup artist Sara Tagaloa, manicurist Mel Shengaris, set designer Maxim Jezek, and tailor Hasmik Kourinian.

Vertical, Commercial, Moody, Action

Low-key / chiaroscuro

Sportswear

Black Seamless

Advertising Campaign