Nike: NIKE STRIDE AND SWIFT

Jan 2025

The Nike Stride and Swift campaign serves as a technical showcase for the brand's performance apparel, emphasizing the intersection of athletic functionality and high-contrast studio aesthetics. Featuring model Gun Lee, the project leans into a moody, low-key chiaroscuro lighting style that isolates the subjects against stark dark backgrounds to bring focus to textile textures and physical exertion. Photographer Olivia Malone leads the production, which utilizes a variety of techniques including high-speed freeze and long exposure motion blur to convey energy and movement. The campaign balances dynamic action photography with macro portraits that detail the perspiration and skin tones of the athletes. Fashion styling by Marcus Cuffie provides a sleek, technical look, with support from set designer Maxim Jezek and tailor Hasmik Kourinian.

Vertical, Commercial, Moody, Action

Low-key / chiaroscuro

Black Seamless

Advertising Campaign