Nike

Jan 2025

The Nike Stride and Swift campaign is a sportswear editorial project that captures the intensity of athletic performance through high-contrast studio portraiture. Photographer Olivia Malone utilizes low-key lighting and chiaroscuro techniques to accentuate the technical textures of performance gear and the physical exertion of the subjects. The series spans both macro detail shots and dynamic motion captures, focusing on silhouettes and the fluid mechanics of running. The project features model Gun Lee alongside a specialized production team, with fashion styling by Marcus Cuffie, hair by Rachel Lee, and makeup by Sara Tagaloa. Additional production expertise was provided by manicurist Mel Shengaris, set designer Maxim Jezek, and tailor Hasmik Kourinian, who maintained the structural integrity of the sportswear throughout the shoot.

Vertical, Commercial, Moody, Action

Low-key / chiaroscuro

Sportswear

Black Seamless

Advertising Campaign