Nike NIKE STRIDE AND SWIFT 2025

Description

This athletic portrait is part of the Nike Stride and Swift campaign captured by photographer Olivia Malone, with fashion styling by Marcus Cuffie. The subject is shown up close wearing a grey hooded technical running jacket featuring the Nike Swoosh logo, paired with dark performance sunglasses and a cap under the hood. High-contrast directional lighting illuminates the subject against a stark black background, emphasizing the technical fabric textures and athletic gear. The production credits also include hair styling by Rachel Lee, makeup by Sara Tagaloa, manicuring by Mel Shengaris, set design by Maxim Jezek, and tailoring by Hasmik Kourinian.

Style

Vertical, Commercial, Action, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Black Seamless

Context

Advertising Campaign