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Brand
Nike
ProjectNIKE STRIDE AND SWIFT
Male runner wearing bright blue athletic wear and white sunglasses in motion against a dark background

Nike NIKE STRIDE AND SWIFT 2025

Associated creatives

Olivia Malone
Olivia MalonePhotographer
Marcus Cuffie
Marcus CuffieFashion Editor/Stylist
Rachel Lee
Rachel LeeHair Stylist
Sara Tagaloa
Sara TagaloaMakeup Artist
Mel Shengaris
Mel ShengarisManicurist
Maxim Jezek
Maxim JezekSet Designer
Hasmik Kourinian
Hasmik KourinianTailor
Gun Lee
Gun LeeModel

Tags

male runner in blue athletic wearrunner in blue athletic wearblue athletic wearathletic wearmale runnerrunnerman runningwhite sports sunglassessports sunglassessunglasses

Description

This dynamic advertising campaign image for Nike captures an athletic runner in motion against a stark dark background. The male subject wears a vibrant blue sleeveless athletic top and matching shorts, accented by white sports sunglasses. A deliberate long exposure technique introduces a sense of high-speed motion blur to his limbs, contrasting sharply with the deep shadows. The composition highlights active performance and movement, styled as part of the Nike Stride and Swift project photographed by Olivia Malone.

Style

Horizontal, Commercial, Action, Moody

Techniques

Long exposure, Low-key / chiaroscuro

Industries

Sportswear

Color

Royal Blue (100%)

Background

Black Seamless

Context

Advertising Campaign