Nike
Jumpman 23
Brand
ProjectJumpman 23
Date
Jul 2024
Description
Nike's Jumpman 23 project is a sportswear-focused fashion editorial series, capturing athletes through a nostalgic lens. The collection utilizes warm, golden hour lighting and natural light to emphasize the textures of branded basketball apparel. Featuring a series of individual and group portraits, the visual language relies on a clean, commercial aesthetic. Makeup artist Adrian Alvarado supports the production, ensuring a cohesive look across the cast. The series is defined by its warm orange gradients, high-contrast shadows, and a subtle, grainy finish.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Sportswear
Color
Crimson
Pure White
Background
Gradient
Context
Advertising Campaign
Associated creatives
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