Nike: Jumpman 23
Brand
Date
Jul 2024
Description
Nike presents Jumpman 23, a sportswear campaign featuring a series of studio portraits that highlight athletic apparel against a distinct warm gradient backdrop. The visual execution leans into a commercial aesthetic, utilizing natural light and subtle grain to emphasize the texture of the basketball jerseys and activewear silhouettes. The series features portraits and group compositions captured in a vertical format, with makeup styling by Adrian Alvarado. The imagery maintains a consistent golden hour palette, focusing on clean lines and athletic styling.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Crimson
Pure White
Background
Gradient
Context
Advertising Campaign
Associated creatives
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