Nike Jumpman 23 2024

Description

This commercial fashion editorial for the Nike Jumpman 23 project features two models standing against a warm orange studio backdrop with dramatic shadows. The foreground subject is a woman holding a basketball, wearing a dark graphic t-shirt and matching shorts with white socks and sneakers. Behind her, a second model stands in profile wearing a white and dark athletic jersey set. The lighting is warm and directional, accentuating the athletic apparel and textured details. Adrian Alvarado contributed as makeup artist.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Sportswear

Color

Background

Coloured Seamless

Context

Advertising Campaign