Nike Jumpman 23 2024

Description

This portrait for the Nike Jumpman 23 project features a young Black man with styled dreadlocks wearing thick-rimmed glasses and a white basketball jersey bearing red lettering. He holds a basketball in the foreground, posing against a warm, gradient orange background. The warm lighting casts soft shadows, highlighting his features and the texture of the jersey fabric. Makeup styling by Adrian Alvarado enhances the clean, commercial aesthetic of the shot.

Style

Vertical, Commercial, Warm, Grainy, Nostalgic

Techniques

Natural light

Industries

Football (American)

Color

Background

Gradient

Context

Advertising Campaign