Nike Football: Scary Good - Vini Jr.
Brand
Date
Jul 2025
Description
Nike Football enlists Wieden+Kennedy London and Zauberberg Productions for this commercial project, Scary Good. The spot adopts a late-night shopping television aesthetic, featuring two presenters who introduce professional athlete Vini Jr. on a high-energy studio set. Moving through a glowing doorway, the narrative utilizes dynamic camera movements and sharp studio lighting to maintain a fast-paced rhythm. The production leans into a live-action technique, blending the theatrical atmosphere of a broadcast set with crisp sound design to highlight the central feature.
Style
Horizontal, Commercial, Warm
Industries
Color
Burnt Orange
Olive
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
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