Nike Football: Scary Good - Giulia Gwinn
Brand
Date
Jul 2025
Description
Nike Football brings a suspenseful edge to the sport in this campaign film featuring soccer star Giulia Gwinn. Developed by creative agency Wieden+Kennedy London, the narrative leans into a stylized conspiracy thriller aesthetic, utilizing vintage monitors and investigative boards to frame the player's performance. Building a moody, cinematic atmosphere, the piece employs a surveillance-inspired visual language. The production highlights the intensity of the game through live-action technique and slow motion, creating a distinct, high-tension energy throughout the film.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Slow motion
Industries
Color
Jet Black
Navy
Forest Green
Context
TVC / TV Commercial
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