Nike Football: Scary Good - Cole Palmer
Brand
Date
Jul 2025
Description
Nike Football presents a satirical look at on-pitch performance in its latest campaign, featuring professional soccer player Cole Palmer. The spot leans into a corporate-themed narrative, centered on an elderly executive assessing the disruptive impact of the athlete through a cinematic, retro-inspired office setting. Crafted by Wieden+Kennedy London and directed with a focus on humorous, live-action storytelling, the film utilizes classic cinematic framing and a warm color palette. The execution balances a mock-corporate aesthetic with match-day footage to capture the project's distinct tone.
Style
Humorous, Horizontal, Cinematic, Retro
Industries
Color
Jet Black
Beige
Pure White
Background
Office
Context
TVC / TV Commercial
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