Nike Football: Scary Good - Catarina Macario
Brand
Date
Jul 2025
Description
Nike Football brings a cinematic approach to its latest commercial, featuring professional athlete Catarina Macario. The project leans into a clinical aesthetic, placing Macario as a doctor within a high-tech hospital environment that juxtaposes medical equipment with match footage displayed on broadcast monitors. Developed by agency Wieden+Kennedy London, the live-action technique creates a composed, futuristic atmosphere. The spot balances athletic performance with a sterile, commercial visual style, supported by production from Zauberberg Productions and post-production work by Joint Amsterdam and Tmls. Sound design and music were provided by Mr Pape and Rajsound.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Charcoal
Background
Medical Clinic
Context
TVC / TV Commercial
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