Made Index
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2023
Description
Made Index presents a brand identity and web design system centered on the curation of American-made goods. Developed by design studio Cold Cuts, the visual language leans into a minimalist, clean aesthetic that prioritizes typographic clarity and structured information architecture across both physical merchandise and digital interfaces. The project incorporates tactile branding elements, such as embroidered cotton caps and custom fabric tags, alongside a scalable digital grid. The interface design employs a neutral palette and motion graphics to navigate an editorial directory of apparel, homewares, and accessories, maintaining a consistent professional tone throughout.
Style
Commercial, Horizontal, Clean, Minimalist
Color
Jet Black
Pure White
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