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NFL Shop Women's 2024

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NFL Shop presents a commercial showcase of its latest women's collection, highlighting a range of jerseys, hoodies, and accessories. The project leans into a streetwear aesthetic, featuring an ensemble cast in a mix of retail, residential, and studio settings. Developed by 72andSunny LA, the campaign utilizes a live-action technique to capture candid and posed moments. Production was managed by Even/Odd, with editorial work provided by Cosmo Street and post-production by The End. The visual output relies on natural light and clean framing to present the official team apparel.

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