NFL Shop: Women's
Brand
Date
Sep 2024
Description
NFL Shop presents a commercial showcase of its latest women's collection, highlighting a range of jerseys, hoodies, and accessories. The project leans into a streetwear aesthetic, featuring an ensemble cast in a mix of retail, residential, and studio settings. Developed by 72andSunny LA, the campaign utilizes a live-action technique to capture candid and posed moments. Production was managed by Even/Odd, with editorial work provided by Cosmo Street and post-production by The End. The visual output relies on natural light and clean framing to present the official team apparel.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Navy
Context
Advertising Campaign, TVC / TV Commercial
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