NFL Shop: Mash Up
Brand
Date
Feb 2024
Description
NFL Shop presents Mash Up, a commercial campaign produced by London Alley and creative agency 72andSunny LA. The project spotlights a variety of fans sporting team jerseys and branded headwear across an array of domestic and urban environments. From backyard picnics to neighborhood walks and city streets, the film relies on live-action technique and bright, natural daylight to maintain a clean aesthetic. The narrative focus remains on the integration of sports apparel within the daily routines of a diverse community.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Pure White
Jet Black
Context
TVC / TV Commercial
Associated creatives
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