NFL Shop: Locked In
Brand
Date
Feb 2024
Description
NFL Shop’s 'Locked In' campaign spotlights the connection between sports culture and personal style. The commercial video captures diverse fans showcasing their team pride through a range of jerseys, jackets, and caps across a series of active, everyday moments. Developed by 72andSunny LA with production support from London Alley, the project leans into a high-energy, lifestyle-focused aesthetic. The film utilizes live-action technique and natural lighting to emphasize an authentic, candid atmosphere that resonates with football fans.
Style
Horizontal, Commercial, Action
Industries
Context
TVC / TV Commercial
Associated creatives
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