NFL Shop: International
Brand
Date
Sep 2024
Description
This commercial campaign for NFL Shop explores the intersection of professional sports apparel and individual style. The project features a montage of fans incorporating officially licensed jerseys, hoodies, and beanies into their everyday streetwear aesthetics across a range of urban and casual environments. Produced by Even/Odd with creative direction from 72andSunny LA, the film prioritizes authentic fan culture through live-action technique and dynamic movement. The execution emphasizes the tactile quality of the merchandise, utilizing natural lighting to highlight the textures of knitwear and cotton fabrics.
Style
Horizontal, Commercial, Clean
Industries
Context
Advertising Campaign
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