NFL Shop: Frozen Cones
Brand
Date
Feb 2024
Description
NFL Shop presents 'Frozen Cones', a high-energy commercial spotlighting the brand's latest range of team-branded athletic apparel. The campaign captures a variety of scenes, from skateboarding and group movement to choreographed sequences in urban parks and studio settings. Creative direction for the project was led by 72andSunny LA, with production managed by London Alley. The film utilizes a live-action technique, leveraging a mix of natural daylight and warm interior lighting to emphasize the movement and color of the sportswear collection.
Style
Horizontal, Commercial, Warm
Industries
Color
Royal Blue
Crimson
Context
TVC / TV Commercial
Associated creatives
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