NFL Shop: Dance Off
Brand
Date
Feb 2024
Description
The Dance Off campaign for NFL Shop centers on rhythmic choreography performed by a diverse cast wearing various team jerseys. Set against an urban backdrop of weathered brick architecture and a prominent green garage door, the project highlights apparel through high-energy movement. Developed by agency 72andSunny LA and produced by London Alley, the film utilizes live-action technique and natural light to capture the collection. The commercial leans into an authentic street-level aesthetic, showcasing sports merchandise in a dynamic, rhythmic format.
Style
Horizontal, Commercial, Action
Techniques
Natural light
Industries
Background
Alley
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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