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BrandNew York Distilling Co.
ProjectBrand Identity
Jaywalk Rye whiskey bottle levitating above stacked concrete blocks with floating rye stalks against a textured dark grey wall.

New York Distilling Co. Brand Identity 2024

Associated creatives

Kingsland
KingslandGraphic Design
Ollie Hooper
Ollie Hooper3D
Kingsland
KingslandBottle Design
Human Resources
Human ResourcesBottle Design

Tags

whiskey bottlerye whiskey bottlewhiskeybottlerye stalkswheat stalksconcrete blocksconcrete block

Description

This brand identity showcase features a levitating bottle of Jaywalk Rye straight rye whiskey by New York Distilling Co. The glass bottle hovers dynamically above a stack of rough concrete blocks in a studio setting. Floating stalks of rye wheat surround the product, emphasizing its core ingredient. The lighting is moody and dramatic, casting soft shadows against a textured concrete wall. The design work highlights clean typography and artisanal craft branding.

Style

Vertical, Commercial, Moody, Clean

Techniques

3D render / CGI

Industries

Alcoholic Beverages

Color

Chocolate (50%)
Jet Black (30%)
Pure White (20%)

Background

Concrete Texture

Context

Advertising Campaign, E-commerce / Product