EO

Apr 2023

This brand identity project for EO introduces a structured, industrial-focused aesthetic across the company’s hardware packaging. The design system leverages a distinct palette of vibrant blue and natural cardboard, accented by technical blueprint-style white line graphics and grid markers. Photographer Murray Orr captures the collection with a focus on clean, commercial compositions, utilising warm, directional light to define the textures of corrugated materials. The visual language extends across various product lines, including the Mini Pro and Genius hardware, with graphic design by Human Resources and print production by Denmore Press.

Vertical, Commercial, Clean

E-commerce / Product