ProjectBrand Identity

New York Distilling Co. Brand Identity 2024
Associated creatives
Tags
Description
Exterior architectural photograph capturing a black brick building facade featuring bold white painted lettering that spells JAYWALK across the wall. The scene is shot from street level, showing a paved road with painted crosswalk markings in the foreground. Several rectangular windows with dark frames are set into the painted brick surface. In the background, the top of a red brick building is visible under a clear sky. The composition employs natural daylight casting diagonal shadows across the lower section of the street and building.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Color
Jet Black (60%)
Pure White (40%)
Background
Street
Context
Advertising Campaign